Leveraging Utility Customer Data for Targeted and Effective Communications
Traditional customer information and relationship management systems aren’t going to cut it anymore. When you offer programs to the right consumers, based on their propensity to change behavior, you can increase participation and reduce marketing costs. Find out how to get started with this whitepaper: “Embracing Individuality: Leveraging Utility Customer Data for Targeted and Effective Communications.” Christine Richards, senior research analyst at Energy Central, discusses the importance of a business plan, analytics toolbox and data. Read more about Embracing Customer Individuality
Deregulation and increasing competitiveness are making the use of analytics more important
Utility industry marketers are beginning to explore the possibilities of analytics to improve campaign results and ROI, and the timing couldn't be better. With pressures to improve renewable energy adoption, competitiveness and customer satisfaction, utility company marketers want to fine tune customer communications and get more from their budgets. The large amount of customer data at marketers' disposal can be leveraged for this purpose and help deliver measurable ROI.Read more about Demystify Marketing Analytics
The Holy Grail of Analytics: Customer Marketing Suite
Fresh out of the oven, the Customer Marketing Suite for Utility Companies from Ricoh puts hot new predictive modeling capability into the hands of utility marketers
The industry-first offering of behavior-based predictive models is designed to optimize marketing budgets and improve how utility companies communicate with their customers. These analytical solutions, which can be ordered á la carte, enable utilities to slice their customer databases into targeted segments for specific marketing campaigns. Read more about The Holy Grail of Analytics: Customer Marketing Suite
How Content Marketing Took a Powerful, Vertical Leap to Help Utility Customers
As content marketers, we’ve come a long way. There is plenty of ironclad proof that targeted, relevant content produces amazing results in driving customer engagement, as measured by revenue, response, and ROI. Going vertical can take content marketing to a new level. Industry-based content marketing is a powerful way to customize content around the challenges that are specific and unique to that industry. Let’s take a look at an unlikely industry for content marketing: utilities. Read more about How Content Marketing Took a Powerful, Vertical Leap to Help Utility Customers
Utilities Declare “Success!” at Ricoh’s Second Go Beyond the Meter Conference
Event designed to address new challenges and opportunities for utility companies draws rave reviews from global attendees
BOULDER, Colo. – July 24, 2012 – Ricoh Production Print Solutions LLC (Ricoh), a leading provider of digital output solutions, today announced that its second Go Beyond the Meter conference earned high praise from the utility industry leaders who attended and benefited from the event. This peer-to-peer forum brought together utility executives, industry analysts, and thought leaders who openly shared best practices for customer communications, discussed emerging trends, and debated today’s opportunities and challenges. Read more about Utilities Declare “Success!” at Ricoh’s Second Go Beyond the Meter Conference
