Conference Agenda

June 19, 2012

• Welcome and Introductions

• The Power of Content
  Joe Pulizzi, Strategist, Author and Founder, Content Marketing Institute

• Research on Utilities: Improving Customer Communications
  Christine Richards, Senior Research Analyst, Energy Central

• Challenges and Opportunity Discussion    

• Learn from Experience: Finance Industry
  Grover Pagano, Senior Vice President, Customer Insight at Direct Brands

• Utility Experience: Australia Power and Gas
  Anthony Cooper, Acting General Manager Sales, Marketing & PR, AP

• Marketing Analytics for Utilities Industry
  Mike Bryant, Worldwide Customer Strategy & Marketing Analytics, Ricoh

• Customer Experience: Portland General Electric
  Wes Friesen, Manager, Revenue Collection & Community Offices, PGE

• Infomercials! Ways to make your communications better
  Software for Utilities Environments: IPPD, Digital Mail
  Composition Tools Power of Color in Statements

• Demonstrations and Networking Time
  Color Printing for Statements
  Services & Software Demonstrations and Discussions, Including:
  Digital Postal Mail, Composition Tools, Multichannel, Statement Redesign

• Networking Event at Conference Hotel

June 20, 2012

• Moving Ahead with Production Printing - 2012 and Beyond
  Marco Boer, Vice President, IT Strategies

• Customer Experience: Southern Company
  David Buckner, Marketing Manager, Southern Company
  John Jackson, Manager, Customer Service Operations, Southern Company

• Social Media & Utilities: Techniques, Experience for Improved Communications
  Jason Cormier, Co-Founder, Room 214 – Social Media Company

• Motivation to Move Forward!
  Guest Speaker and Ricoh Experts Discussion